Visitors and locals alike can get rewards for experiencing the best Tuscaloosa has to offer thanks to new virtual passes curated and offered by our local tourism bureau.

Visit Tuscaloosa, long known as Tuscaloosa Tourism & Sports, continues to modernize its approach to marketing the Druid City as a destination worth investment of both time and money.

As part of that mission, Visit Tuscaloosa has launched a handful of new "digital experience passes," which are checklist-style guides to curated local experiences including the city's barbecue culture, its art scene, and an all-in-one weekend pass offering admission to a half dozen local attractions.

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Five passes are available now - the Cities of the SEC, the Tuscaloosa All-In-One-Ticket, the statewide AL Mural Trail, the TCL Public Arts Passport and the Wings & White Sauce BBQ Trail.

Each one functions differently - the free TCL Public Arts Passport is a 40-stop scavenger hunt showcasing art installations across the city, and visiting each piece earns the user a chance to win unique prizes, and the Cities of the SEC rewards fans for visiting restaurants, shops and attractions in their favorite college towns.

(Noah Lueker, Townsquare Media)
(Noah Lueker, Townsquare Media)

The Tuscaloosa All-In-One-Ticket costs $11 for children and $17 for adults, but it grants admission to the Alabama Museum of Natural History, the Gorgas House Museum, Lake Lurleen State Park, the Mildred Westervelt Warner Transportation Museum, Moundville Archaeological Park and Paul W. Bryant Museum - all but one of which charge admission, making the 3-day pass a saving for those who make the most of it.

“We are excited to introduce several new opportunities for both visitors and residents to experience our community. These passes, which have been carefully crafted, serve as a gateway to a vibrant mix of attractions and activities in the Tuscaloosa area,” said Kelsey Rush, president and CEO of Visit Tuscaloosa. “Tourism product development is important in our role as a destination organization, and we look forward to the way these easy-to-use passes will enhance how people experience our dynamic community.”

For more information, check out or contact the Visit Tuscaloosa office at 205-391-9200.

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