It's Christmas in July: registration for the 2021 Tuscaloosa Tinsel Trail is officially open to all those who want to sponsor a tree. After 8 years along The Tuscaloosa Riverwalk, though, the holiday staple will find a new home at Government Plaza this year.

"Ongoing construction along the Riverwalk required us to look at different options for this year's Tinsel Trail," said Ashley Cornelius-Hester, Director of Communications for Tuscaloosa's One Place. "The City of Tuscaloosa graciously offered for us to use Government Plaza to make the most of Tinsel Trail 2021, and we are excited to have that opportunity."

The trees will line most of the sidewalks at the Plaza. Cornelius-Hester said that the Plaza allows them to display roughly the same number of trees as they could at the Riverwalk. However, one change to the trail is that Candy Cane Lane will now be split up into separate Candy Cane Corners around the Plaza.

"Tinsel Trail is a beloved local holiday tradition that we are proud to bring to Tuscaloosa.  Our excitement about the new opportunities at Government Plaza seems to be widely shared with our sponsors, as well!" Cornelius-Hester said. "Registration opened this morning and we have received more sponsorships than in any year before!  We cannot wait to see everyone shine this season."

TOP is a 501(c)(3) organization dedicated to making a difference to local families through after-school programs, career development, GED/ESL classes, parenting education and teen intervention programs. Proceeds from the annual Tinsel Trail are used to support each of these programs.

There are six official sponsorship levels that feature a variety of different perks:

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  • Santa's Sleigh (Presenting Sponsor): $5,000 (2 Available)
    • "Presenter" title on all Tinsel Trail promotional materials
    • Anchor Tree in location of choice
    • Listed as official sponsor of Tinsel Trail Grand Opening
    • Name and/or logo on Tinsel Trail shirts
    • Multiple social media spotlights throughout the season
    • Special signage along Tinsel Trail recognizing your sponsorship
    • Option to have company signage on display at each Tinsel Trail event
    • 6 Tinsel Trail comfort colors shirts
    • Anchor tree takedown
  • Festivity Sponsor: $2,500 (3 Available)
    • "Official Sponsor" title for one of three Tinsel Trail highlights:
      • Family Night
      • Pet Night
      • Ugly Sweater Night
    • Anchor tree sponsorship
    • Early check-in for Tinsel Trail tree decoration
    • Special recognition on website and social media with logo
    • 4 Tinsel Trail shirts
  • Holly Jolly Sponsor: $1,000 (10 Available)
    • Spruce sponsorship (Upgrade to Anchor Tree for $1,500)
    • Early check-in for Tinsel Trail tree decoration
    • Sponsoring one of several Family Night activity tables
    • Receive special recognition with logo on website and social media
    • 2 Tinsel Trail T Shirts
  • Candy Cane Corners: $500 (4 Available)
  • Anchor Tree: $700
  • Spruce Tree: $400

For more information, the full breakdown of the sponsorship levels can be found here.


Those interested in sponsoring a tree should first fill out an online form here. Payment can also be made electronically to the Tuscaloosa Family Resource Center via PayPal.

The first 20 complete sponsorships will receive a special check-in time for decorating when the trail opens later this winter. For more information, reach out to or Follow TTown Tinsel on Facebook.

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