Name Image and Likeness

U.S. Senator and former Auburn football coach Tommy Tuberville said he plans to introduce federal legislation to regulate how name, image and likeness deals are being used to save college athletics as we know them.

Jimbo Fisher had many topics to cover when he took the stage at SEC Media Days, but none more so than the offseason spat between himself and Alabama head coach Nick Saban.

Alabama freshmen Jaden Bradley has inked his first NIL deal with Embassy Suites

The reigning Heisman Trophy winner is the poster boy for Crimson Tide NIL as Bryce Young is the highest-valued college athlete according to On3Sports NIL Valuation. He was the center of attention last summer as Saban claimed he had earned $1 million prior to taking a snap as the Crimson Tide starting quarterback.

Alabama head coach Nick Saban and Texas A&M head coach Jimbo Fisher have continued their year-long spat by trading shots concerning recruiting tactics and how to best utilize NIL.

The 5-star cornerback cited the rich tradition of HBCU's and the chance to be coached by Deion Sanders, many have speculated that a lucrative NIL deal was the game-changing circumstance that led to Hunter's surprise flip.

On Tuesday evening at the Team Focus event in Mobile, Alabama head coach Nick Saban announced that his players made more money in college football than any other college roster despite the program not having an NIL collective in place.

One of the most popular new players for the Alabama Crimson Tide is incoming freshman cornerback Ga'Quincy "Kool-Aid" McKinstry. Today the former No.1 recruit in the state of Alabama announced he has signed an agreement with the popular beverage that shares his namesake.

Alabama defensive lineman DJ Dale and defensive back Malachi Moore both announced on their own social media partnerships with Bojangles while eating its new fried chicken sandwich menu option.

We had to wait two years for Lane Kiffin to make noise at SEC Media Days and the Ole Miss coach didn't disappoint when Alabama was the subject at the podium.