University of Alabama Students Raise Money to Feed Hungry Children in Tuscaloosa
An advertising class at the University of Alabama raised thousands of dollars for hungry children this week, the group announced in a press release.
Last Wednesday, Susan Daria's Advertising and Public Relations class hosted their "Luck of the Draw" at downtown Tuscaloosa's Innisfree Irish Pub. The event was in support of Secret Meals For Hungry Children, Alabama Credit Union's nonprofit program that provides food for K-12 students.
Each semester, classes are divided into groups. Each group is responsible for planning and implementing public relations strategies and tactics to host an event to raise money for Secret Meals. Daria, a senior instructor at the University, has helped raise over $250,000 for Secret Meals since 2011.
"Our group was able to build our event from the ground up over the first 11 weeks of the semester, which made the night of our event so rewarding," said Carleigh Clark, a member of the group's accounting team. "It was a blessing to work on this campaign and we hope we did the program justice through our work."
The event was carried out by one of four groups in the class from start to finish.
The APR 419 students' whole semester was centered around coming up with an event and executing our planned event in order to raise money for Secret Meals.
"I really wanted to make an impact within the Tuscaloosa community and the state of Alabama," said Kaitlyn Mac Donald, a member of the group's fundraising team, "I wanted to use the skills I've learned in class to make a real difference."
Luck of the Draw was a bingo event with $800 worth of prizes and drink meals donated by Innisfree. The group raised $5,180 for Secret Meals, which will provide food on the weekend to 37 children who might otherwise only eat at school for an entire school year.
"Luck of The Draw was an incredible opportunity to gain experience," said Trinity Hunter, a member of the group's creative team, "Not only as future public relations professionals but especially to give back to our community."
Secret Meals For Hungry Children was created by Alabama Credit Union in 2008 to combat childhood food insecurity, which affects one out of five children in Alabama.
The program creates 3.5-pound food packs that are discreetly placed into children's backpacks by school faculty on Friday afternoons. Today, the program feeds over 2,500 children throughout the state of Alabama.