Now Accepting Sponsors for the 2026 Tuscaloosa Tinsel Trail

Businesses, organizations, and community members can now register to sponsor a tree for the 2026 Tuscaloosa’s One Place Tinsel Trail. Every sponsorship helps Tuscaloosa’s One Place, A Family Resource Center, provide programs and services that strengthen families and work to prevent child abuse and neglect throughout West Alabama.

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Each holiday season, more than 200 live Christmas trees and festive displays transform Government Plaza in downtown Tuscaloosa into a sparkling winter destination. From Thanksgiving to New Year’s, your sponsored tree or display is visible in the heart of the city for six weeks. This makes for a unique opportunity to showcase your business or organization while joining one of Tuscaloosa’s most cherished holiday traditions.

“Proceeds fund parent education classes, workforce development courses, food pantries, youth mentorship, the Family First Boutique and other resources for families,” said the press release.

Be Part of an Award-Winning Holiday Tradition

Since its debut in 2013, Tuscaloosa’s One Place Tinsel Trail has grown into one of the nation’s premier holiday attractions. In 2025, it was voted the fourth-best public holiday lights display in the USA Today Reader’s Choice Awards. You can become part of this award-winning tradition by sponsoring a Christmas tree or festive display along the trail.

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Where Holiday Spirit Meets Community Impact

“The Tuscaloosa’s One Place Tinsel Trail brings our community together to celebrate the holidays while supporting families across West Alabama,” said Kevin Besnoy, executive director of Tuscaloosa’s One Place. “We are grateful for the community partners and sponsors that make this event possible and help strengthen our community.”

Support the Trail, Showcase Your Brand

• Sponsorship packages are available at a variety of price points and benefit levels.
• Registration is now open for Tinsel Trail sponsorships.
• Sponsorships are limited and available on a first-come, first-served basis.
• Vendor booth registration is also open for the Second Annual Holiday Market.
• View the complete list of sponsorship opportunities and reserve yours now at ttowntinsel.com.