Incoming Alabama Freshman Strikes Underwear NIL Deal
Incoming 5-star freshman guard JD Davison announced on his Twitter he has struck a deal with PSD Underwear. Davison is the Crimson Tide's highest rated recruit in the freshman class he is ranked the No. 1 player in the state of Alabama and the No. 10 player in the nation according to 247Sports. Davison is getting a head-start on stardom by announcing his first NIL deal with the underwear company.
PSD Underwear (Pants Saggin' Dezign) is a company started in 2007 by Curt and Ryan Flaitz. They have connected with several athletes and influencers throughout their existence to spread and grow their brand.
PSD is already in partnership with basketball players such as Jimmy Butler, Trae Young, Chandler Parsons and Spencer Dinwiddie.
Davison is largely expected to be a one-and-done player for the Crimson Tide so it makes sense that he would begin lining up deals to take advantage of his skillsets. Davison's signature hair combined with his electric dunks will make him highly visible across the nation should the Crimson Tide be as successful as expected.
PSD Underwear, according to its website, offers premium, affordable underwear made by and for athletes, trendsetters, or people who just really love underwear. They have lines for both men and women.
It remains to be seen what the details of Davison's deal entail.
Beginning July 1, 2021 college athletes were allowed to take advantage and market their own name, image and likeness. Previously athletes were unable to monetize their image without compromising their eligibility. Davison is one of many Alabama athletes to announce partnerships in the first few weeks of the NIL-era.
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