University of Alabama’s Hotel Capstone to Become Graduate by Hilton

The Hotel Capstone, a longstanding fixture on the University of Alabama campus, will convert into a Graduate by Hilton by the end of next year.

In a Friday announcement, a spokesperson said the iconic Graduate by Hilton brand will feature an entirely fresh "newstalgic" design.

One is already operating in Auburn alongside 34 others in the US and UK.

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“We’re very excited to move forward with rebranding the hotel to a Graduate by Hilton,” said Cory Jackson Jr., president of Jackson Hospitality Services. “As the university's growth continues and the needs in the Tuscaloosa market change, we're thrilled to evolve and elevate the property in response. This transformation will bring an entirely new design aesthetic to the hotel, combining polished, curated luxury with the nostalgic tradition of the University of Alabama to establish a strong sense of place. We’re making dramatic changes to the restaurant and bars, including a poolside bar that will invite guests in with an exciting vibe.”

The Hotel Capstone is next to the Bryant Conference Center on campus, near UA's Sewell-Thomas baseball stadium and Coleman Coliseum.

New UA President Peter Mohler said he's excited to see the campus's only hotel transform.

“Graduate by Hilton Tuscaloosa will enhance the way the University welcomes guests to campus and further extends the unrivaled Alabama experience,” Mohler said. “The hotel will serve as the front door for many campus guests and will create a welcoming environment while spotlighting UA’s unique culture and community.”

The converted hotel will be part of the Hilton Honors loyalty program, offering perks and benefits to members, including discounts and free Wi-Fi.

"Tuscaloosa is the perfect location for Graduate by Hilton,” said Parker Henderson, brand leader for Graduate by Hilton. “We are excited to pay homage to The University of Alabama through our distinctive design and provide the community with a memorable food and beverage experience. We look forward to sharing the brand’s signature hospitality with guests soon.”

For more coverage of news in West Alabama, stay connected to the Tuscaloosa Thread.